{"id":205,"date":"2024-01-08T14:46:41","date_gmt":"2024-01-08T13:46:41","guid":{"rendered":"https:\/\/www.atome.cz\/blog\/chytre-emailove-kampane\/"},"modified":"2024-01-08T14:46:41","modified_gmt":"2024-01-08T13:46:41","slug":"chytre-emailove-kampane","status":"publish","type":"post","link":"https:\/\/www.atome.cz\/en\/blog\/chytre-emailove-kampane\/","title":{"rendered":"Chytr\u00e9 emailov\u00e9 kampan\u011b"},"content":{"rendered":"<p>St\u00e1le kolem sebe vid\u00edme ty nejhor\u0161\u00ed praktiky emailingu, kter\u00e9 ni\u010d\u00ed jinak velice dobr\u00fd marketingov\u00fd n\u00e1stroj. Nejhor\u0161\u00ed praktiky se kter\u00fdmi jsme se setkali, je pou\u017eit\u00ed datab\u00e1ze lid\u00ed, kte\u0159\u00ed se zaregistrovali \u201en\u011bkde\u201d na diskuzn\u00edch serverech. Rovn\u011b\u017e nefunguj\u00ed emailov\u00e9 datab\u00e1ze, kde jsou lid\u00e9 placeni za proklik<br \/>\nOb\u010das taky dost\u00e1v\u00e1me emaily, kter\u00e9 se v na\u0161\u00ed schr\u00e1nce \u0161patn\u011b zobrazuj\u00ed.\u00a0<a href=\"http:\/\/www.chci-emailing.eu\/html-email.php\"><strong>HTML email<\/strong><\/a>\u00a0je vytvo\u0159en jako jeden velk\u00fd obr\u00e1zek, v\u0161echna tla\u010d\u00edtka \u201ccall to action\u201d jsou um\u00edst\u011bna ve spodn\u00ed \u010d\u00e1sti emailu. Na chytr\u00fdch telefonech se pak email nezobrazuje v\u016fbec.<br \/>\nV\u011b\u0159\u00edme, \u017ee tyto kampan\u011b moc nefunguj\u00ed.<\/p>\n<p>R\u00e1di se s V\u00e1mi pod\u011bl\u00edme o to, co podle na\u0161ich zku\u0161enost\u00ed funguje.<br \/>\n\u2013 Vybudujte si svoj\u00ed datab\u00e1zi leg\u00e1ln\u00edmi technikami<br \/>\n\u2013 Ud\u011blejte\u00a0<strong>poutav\u00fd design<\/strong>, kter\u00fd p\u0159im\u011bje p\u0159\u00edjemce k akci<br \/>\n\u2013 Optimalizujte <a href=\"http:\/\/www.chci-emailing.eu\/html-email.php\"><strong>HTML email<\/strong><\/a>, tak aby se spr\u00e1vn\u011b zobrazoval ve schr\u00e1nk\u00e1ch<br \/>\n\u2013 Zkontrolujte Spam Score Va\u0161eho emailu<br \/>\n\u2013 Ujist\u011bte se, \u017ee email m\u00e1 dobrou doru\u010ditelnost<br \/>\n\u2013 Pou\u017eijte chytr\u00e9 kampan\u011b<\/p>\n<h2>\u010cemu \u0159\u00edk\u00e1me chytr\u00e9 kampan\u011b?<\/h2>\n<p>P\u0159edstavte si, \u017ee roze\u0161lete emailovou kampa\u0148 s produktem, o kter\u00fd m\u00e1 p\u0159\u00edjemce opravdu z\u00e1jem. Jak toho doc\u00edlit? Zab\u00fdv\u00e1me se r\u016fzn\u00fdmi strategiemi pro emailing. P\u0159\u00edklady chytr\u00e9 kampan\u011b, kter\u00e9 pou\u017e\u00edv\u00e1me:<br \/>\n1. Roze\u0161leme emailovou kampa\u0148.<br \/>\n2. Podle z\u00e1jmu p\u0159\u00edjemc\u016f, kter\u00e9 zjist\u00edme pomoc\u00ed proklik\u016f na prvn\u00ed email, po\u0161leme personalizovan\u00fd email ka\u017ed\u00e9mu p\u0159\u00edjemci.<br \/>\n3. Pokud prvn\u00ed email nebyl p\u0159\u00edjemcem otev\u0159en, po\u0161leme stejn\u00fd email s v\u00edce l\u00e1kav\u00fdm p\u0159edm\u011btem emailu.<br \/>\n4. Ob\u010das roze\u0161leme p\u0159ed kampan\u00ed jenom zlomek datab\u00e1ze s v\u00edce p\u0159edm\u011bty emailu, abychom zjistili, kter\u00fd funguje nejl\u00e9pe.<br \/>\n5. Rovn\u011b\u017e velice dob\u0159e funguje rozesl\u00e1n\u00ed slevov\u00fdch kup\u00f3n\u016f v den p\u0159\u00edjemcov\u00fdch narozenin.<br \/>\n6. Rozes\u00edl\u00e1n\u00ed email\u016f geograficky s obsahem emailu na danou oblast.<\/p>\n<p><a href=\"http:\/\/www.chci-emailing.eu\/\"><strong>Hromadn\u00e9 rozes\u00edl\u00e1n\u00ed email\u016f<\/strong>\u00a0st\u00e1le funguje, ale je t\u0159eba v\u011bd\u011bt jak na to.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>St\u00e1le kolem sebe vid\u00edme ty nejhor\u0161\u00ed praktiky emailingu, kter\u00e9 ni\u010d\u00ed jinak velice dobr\u00fd marketingov\u00fd n\u00e1stroj. Nejhor\u0161\u00ed praktiky se kter\u00fdmi jsme se setkali, je pou\u017eit\u00ed datab\u00e1ze lid\u00ed, kte\u0159\u00ed se zaregistrovali \u201en\u011bkde\u201d na diskuzn\u00edch serverech. Rovn\u011b\u017e nefunguj\u00ed emailov\u00e9 datab\u00e1ze, kde jsou lid\u00e9 placeni za proklik Ob\u010das taky dost\u00e1v\u00e1me emaily, kter\u00e9 se v na\u0161\u00ed schr\u00e1nce \u0161patn\u011b zobrazuj\u00ed.\u00a0HTML email\u00a0je&#8230;<\/p>\n","protected":false},"author":1,"featured_media":199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":0,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/media\/199"}],"wp:attachment":[{"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}