Co to je?<\/b>
\nPPC reklamy \u2013 neboli Pay-per-click (platba a\u017e za pro-klik) p\u0159edstavuj\u00ed v dne\u0161n\u00edm sv\u011bt\u011b jednu z nejv\u00edce vyu\u017e\u00edvan\u00fdch a nejv\u00edce efektivn\u00edch zp\u016fsob\u016f kvalitn\u00ed on-line reklamy a propagace.<\/p>\n
PPC kampan\u011b jsou ji\u017e l\u00e9ta \u0159azeny mezi velmi v\u00fdd\u011ble\u010dn\u00e9 kampan\u011b ve vyhled\u00e1va\u010d\u00edch s vysokou n\u00e1vratnost\u00ed investic.<\/p>\n
Plat\u00edte a\u017e za pro-klik<\/b><\/p>\n
U PPC reklam neplat\u00edte za zobrazen\u00ed reklamy (jako u klasick\u00fdch typ\u016f reklam), n\u00fdbr\u017e a\u017e na samotn\u00fd klik na reklamu. Tud\u00ed\u017e \u2013 pen\u00edze dostanete a\u017e po kliku na reklamu.
\nPPC reklama dosahuje mnohem vy\u0161\u0161\u00ed \u00fa\u010dinnosti ne\u017e jin\u00e9 reklamn\u00ed modely. Velmi d\u016fle\u017eit\u00fdm faktorem u PPC reklam je i dobr\u00e9 c\u00edlen\u00ed samotn\u00e9 reklamy.
\nHlavn\u00ed v\u00fdhody PPC reklamy<\/b>
\n1. Vysok\u00e1 n\u00e1vratnosti investic
\n2. N\u00edzk\u00e1 po\u0159izovac\u00ed cena
\n3. Mo\u017enost online spravov\u00e1n\u00ed
\n4. Mo\u017en\u00e1 \u00faprava samotn\u00e9 reklamy a pou\u017eit\u00ed nejr\u016fzn\u011bj\u0161\u00edch \u201evychyt\u00e1vek\u201c
\n5. PPC syst\u00e9my jsou jednou z nej\u00fa\u010dinn\u011bj\u0161\u00edch mo\u017enost\u00ed reklamy<\/p>\n
P\u0159\u00edklady PPC kampan\u00ed<\/b><\/p>\n
1. Google AdWords<\/b>
\nGoogle AdWords je u\u017e roky asi to nejlep\u0161\u00ed co si m\u016f\u017eou inzerenti vybrat. AdWords se m\u016f\u017ee py\u0161nit letitou tradic\u00ed a v\u00edce ne\u017e 1,5 milionem spokojen\u00fdch inzerent\u016f po cel\u00e9m sv\u011bt\u011b. D\u00edky AdWords m\u016f\u017eete inzerovat v nejr\u016fzn\u011bj\u0161\u00edch m\u00e9di\u00edch a oslovit t\u00e9m\u011b\u0159 v\u0161echny u\u017eivatele na cel\u00e9 zem\u011bkouli. K dispozici bude pro V\u00e1s cel\u00e1 \u0161k\u00e1la nejr\u016fzn\u011bj\u0161\u00edch grafick\u00fdch reklam apod.
\n2. Seznam Sklik<\/b>
\nDal\u0161\u00ed mo\u017enost\u00ed je reklama od seznamu, tedy Sklik. Sklik je reklamn\u00ed program, kter\u00fd slou\u017e\u00ed k zobrazov\u00e1n\u00ed c\u00edlen\u00fdch inzer\u00e1t\u016f. V Skliku se plat\u00ed stejn\u011b jako u konkurence Google AdWords za n\u00e1v\u0161t\u011bvn\u00edka, kter\u00e1 nav\u0161t\u00edvil va\u0161e str\u00e1nky \u2013 tedy a\u017e za pro-klik.
\n3. Facebook \u2013 reklama<\/b>
\nJedni\u010dka mezi soci\u00e1ln\u00edmi s\u00edt\u011bmi, to je Facebook. Propagace na Facebooku se st\u00e1v\u00e1 st\u00e1le \u010dast\u011bj\u0161\u00edm faktorem a m\u00e1 \u0159adu v\u00fdhod:
\n\u2013 Je velmi levn\u00e1 a p\u0159i masivn\u00edm c\u00edlen\u00ed se bude cena pohybovat maxim\u00e1ln\u011b v \u0159\u00e1dech p\u00e1r tis\u00edc\u016f korun.
\n\u2013 Inzer\u00e1ty jsou schvalov\u00e1ny v m\u017eiku.
\n\u2013 Propagovat m\u016f\u017eete t\u00e9m\u011b\u0159 v\u0161e, v\u010detn\u011b ner\u016fzn\u011bj\u0161\u00edch aplikac\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Co to je? PPC reklamy \u2013 neboli Pay-per-click (platba a\u017e za pro-klik) p\u0159edstavuj\u00ed v dne\u0161n\u00edm sv\u011bt\u011b jednu z nejv\u00edce vyu\u017e\u00edvan\u00fdch a nejv\u00edce efektivn\u00edch zp\u016fsob\u016f kvalitn\u00ed on-line reklamy a propagace. PPC kampan\u011b jsou ji\u017e l\u00e9ta \u0159azeny mezi velmi v\u00fdd\u011ble\u010dn\u00e9 kampan\u011b ve vyhled\u00e1va\u010d\u00edch s vysokou n\u00e1vratnost\u00ed investic. Plat\u00edte a\u017e za pro-klik U PPC reklam neplat\u00edte za zobrazen\u00ed…<\/p>\n","protected":false},"author":1,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":0,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/media\/194"}],"wp:attachment":[{"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atome.cz\/en\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}